# Press conference presentation: how to present a new idea to the media and partners > A press conference presentation has to explain in just a few minutes what's new, who it's for and why it matters. It needs a clear piece of news in the first sentence, a few strong images that also work as press photos, a simple story and real people or examples. The details belong in the press kit. Prezi works well for showing a new idea as a whole and then zooming into the most important parts. - URL: https://mcprezi.com/en/blog/press-conference-presentation/ - Language: en - Last updated: 2026-10-28 - Author: Michael Sinnhuber (MCPREZI) - Deutsch: https://mcprezi.com/blog/praesentation-pressekonferenz/ A press conference is a special kind of stage. In the room are journalists who hear plenty of announcements and decide quickly what's worth a story. Add partners, guests and cameras. **Your presentation has to make clear in a few minutes what's new and why it matters.** ## An example: launching a platform for international students For the Vienna-based company Feels Like Home, we developed a Prezi to launch a new platform: the StepbyStep Guide. It was designed to make it easier for international students to get started in Vienna, from visas and studies to finding a flat, opening a bank account, insurance and leisure. The platform was presented at its launch press conference in Vienna on 3 September 2013, in front of the media and partner companies such as Erste Bank, Uniqa and Webster University. Afterwards, Kurier, Wiener Zeitung and medianet were among those who reported on the platform. The guide takes students through the key topics in four phases, each with “must-dos” and “can-dos”. A structure like this is ideal for a presentation: it can be shown as the big picture and explained step by step. ## 6 tips for your press conference presentation ### 1. The news in the first sentence Journalists are looking for the news. Give it to them right away: What's new, who is it for, from when? The background comes afterwards. An [opening](https://mcprezi.com/en/blog/how-to-start-a-presentation/) that builds suspense matters less here than one that creates clarity. ### 2. A key message people can quote Write one sentence you'd like to read in the media, and say it more than once. What can't be quoted rarely gets quoted. More on this in the article on the [key message](https://mcprezi.com/en/blog/key-message-presentation/). ### 3. Slides that also work as photos Presentations at press conferences get photographed and filmed. So every slide should make sense on its own: a strong image, few words, a discreet logo. A slide full of text is unreadable in a press photo. ### 4. People and examples instead of features Don't list everything the product can do. Show what it changes for one specific person. An everyday example is far more interesting to the media than a list of features. ### 5. Keep it short If several people are speaking, agree beforehand who says what and for how long. Usually 5 to 10 minutes per person is enough. The journalists' questions are often the most valuable part. ### 6. Details go in the press kit Numbers, background, bios and print-quality images belong in the press kit, not on the slides. That keeps the presentation clear, and the media have everything they need for their story. ## Why Prezi works well for launches A product presentation or launch is often about making something new understandable as a whole. [Prezi](https://mcprezi.com/en/prezi/) is well suited to this: the overview shows how everything connects, and each zoom opens one part without losing the big picture. For launches at trade shows and events, see our page on [trade show and event presentations](https://mcprezi.com/en/presentation-design/trade-show-event/). ## Conclusion A press conference presentation is short, clear and visual. **The news comes in the first sentence, the key message is quotable, and every slide also works as a photo.** The details go in the press kit. If you have a launch or press conference coming up, we'd be glad to build the presentation with you. ## Frequently asked questions ### How long should a presentation at a press conference be? Short. Usually 5 to 10 minutes per speaker is ideal, so there's enough time for journalists' questions. The most important news has to be said in the first minute. ### What belongs on the slides at a press conference? Little text, strong images and the one key message. Slides at press conferences are often photographed or filmed, so every slide should make sense on its own, without explanation. ### Should I give the presentation to the press? Better to provide a press kit with a press release, facts, quotes and print-quality images. The presentation itself is made for the moment on stage. If you do share it, create a separate version for reading.