# Trade shows and events: presentations that work in passing and in conversation > MCPREZI designs presentations for trade show booths, events and screens. At a trade show, a presentation has to do two things: catch the eye of passers-by as a self-running loop, and show whatever your visitor is interested in once a conversation starts. With conversational presenting, a few clicks take you into a topic and back out again. In Prezi, fixed prices from €3,000 (excl. VAT). - URL: https://mcprezi.com/en/presentation-design/trade-show-event/ - Language: en - Last updated: 2026-10-26 - Author: Michael Sinnhuber (MCPREZI) - Deutsch: https://mcprezi.com/praesentationsdesign/messe-event/ > The screen at your booth is playing your company presentation. Slide after slide, packed with text. **And visitors just keep walking.** > > At a trade show, a presentation has to do two things: catch the eye in passing and, in conversation, show exactly what your visitor cares about. ## The trade show and event presentations we build For screens everyone walks past, and conversations someone stops for. ### Self-running loop at the booth Runs on its own, all day long. A presentation that plays without a presenter and grabs visitors in seconds: few words, strong images, a clear reason to stop. ### Conversational presenting Show what your visitor cares about. A few clicks into a topic, back out, and quickly on to the next. The presentation follows the conversation, not the other way round. ### Interactive on screen Visitors click through themselves. For touchscreens at the booth: everyone jumps to the topic that interests them, and you've got your conversation starter. ### Events and functions Atmosphere instead of slides. For openings, company celebrations and events where the screen sets the mood, between programme items or on stage. ## Catch the eye in passing, win them over in conversation At a trade show booth, your presentation has two jobs. As long as nobody stops, it runs as a loop and has to work within seconds. Once someone stops, it becomes your tool for the conversation. That's why we build it for conversational presenting: an overview shows all topics, and a few clicks take you right into what your visitor wants to know, and just as quickly back out. **You respond to your visitor's interests instead of reeling off a presentation.** ## How your trade show presentation comes together 1. **Free call & quote** (free) – Where will the presentation run, on which screen, and what should visitors understand in five seconds? You get a fixed-price quote. 2. **Message & flow** – We define the one message that should land in passing, and the flow for the loop or the click path. 3. **Design** – Big images, little text, movement with meaning. In Prezi, also as a video if you like, matched to the technology on site. 4. **Feedback** – We test the presentation the way it will run at the booth: from a distance, without sound and without explanation. 5. **Handover** – You get the finished presentation, ready for the screen at your booth or the big screen at your event. ## Key facts - **Price:** Fixed price from €3,000 (excl. VAT) - **Use:** loop · conversation · interactive · stage - **Formats:** Prezi · Prezi as video - **First call:** free ## Who's behind MCPREZI MCPREZI is Michael Sinnhuber's presentation agency. Since 2012 we have built presentations for companies, event agencies and organisers, more than 1,000 so far. Michael is Austria's only certified Prezi Expert and one of the top 7 worldwide. [More about us](https://mcprezi.com/en/prezi-agency-presentation/) > “Professional from A to Z. Highly recommended.” > — Mag. Ivo Franschitz, CEO, ENITED Business Events GmbH (translated from German) ## Frequently asked questions ### How much does a trade show presentation cost? Our fixed prices start at €3,000 (excl. VAT). After a free call, you get a quote for your project. ### Can a Prezi run on its own at a trade show? Yes, as a downloaded presentation. The Prezi then plays as an endless loop without a presenter. This doesn't work in the web version or the app. Alternatively, the Prezi can be saved as a video that runs on any screen. ### What is conversational presenting? It's the approach Prezi described as “conversational presenting” when its first version after Flash came out: instead of going slide by slide, you respond to your counterpart's interests and jump only to what they care about. Ideal at a trade show, and just as valuable in any sales conversation. ### Can I use my existing company presentation at the trade show? Rarely one to one. A company presentation is built for listeners, a trade show presentation for people walking past. We're happy to use the content as a foundation, but we rebuild the presentation itself for the booth. Learn more about [company presentations](https://mcprezi.com/en/presentation-design/company-presentation/). ### How long does it take? Usually 1 to 4 weeks. It's best to plan the presentation together with your trade show appearance, not a week before. When it's urgent, it can be faster, with an express surcharge of 50 to 100 %. ## When is your next trade show? Tell us on a free call where your presentation will run. You'll get a fixed-price quote right after. - [Book a free call](https://mcprezi.com/en/free-call/) - [See our work](https://mcprezi.com/en/work-examples/)