Bullets kill – so do bullet points
6pm, Wednesday in the office! The day is almost over and you still haven’t started the presentation for first thing tomorrow. But now you’ve really got to step on it. So it’s open Powerpoint and off we go!
‘Insert title here’ and ‘insert text here’ shines radiantly on the screen. Well, if it’s there already, then let’s do it! You enter the title and ‘copy & paste’ the text into the slides from the various sources. Two hours later and it’s done. True, it’s not the best, but it’s got everything it needs.
The slides look something like this:
Bullet points as far as the eye can see and no end of text. If the first slide looks like this, you can assume that all the other slides will look the same.
And that’s why people also like to call this type of presentation ‘slide bombardment’. In English, we talk about ‘death by Powerpoint’.
Bullet points lead to ‘death by Powerpoint’ through the slide bombardment.
It all sounds very warlike – bombardment, death and so on. The ammunition for these bombardments aren’t real bullets though, but rather ‘bullet points’.
This killing isn’t actually people but the attention of the audience. But if you don’t pay attention, you won’t even notice anything.
In other words:
Attention gone => focus on other things => remember presentation = dead loss!
The aim of a presentation is obviously to not bore the audience. You want an attentive audience that is enthused with your presentation and that you can motivate to take action. If you literally ‘shoot’ them during the presentation, they will be unable to take action afterwards. So what do you do?
Kill the bullets before they kill you
The first step is to keep bullet points to an absolute minimum. The image below jokingly highlights how important this is.
- Look at your slides
- Count the bullet points
- Are there more bullets in your presentation than in the entire Godfather trilogy?
- Time to change your presentation!
And if you don’t want to ‘shoot’ your audience, then you need to aim to make do with as few bullet points as possible.
The best presentation has NO bullet points at all!
When creating your presentation, simply start thinking about the bullet points and your public, and you’ll soon find different ways to present your content!
If you can’t find any other ways, then we’ll help you with it – promise!
After all, our super powers are saving the world from dull presentations!
Check it out for yourself and get in touch with us today!
Image source: © dinostock – Fotolia.com